EastSyde Skillibeng partners with RCA Records – DancehallMag


Dancehall artist Skillibeng, who signed with EastSyde Records, has joined RCA Records’ roster under a new contract, amid a surge in interest in Jamaican music among major labels in recent years.

The Crocodile teeth Deejay’s music will now be licensed to RCA Records, an American label of Sony Music Entertainment, according to Romaine ‘Stan’ McFarlane, CEO of EastSyde Records.

“The deal is a major one for Dancehall music as it is a production and distribution deal for Skillibeng and it can push it internationally, allowing it to tap into music distribution markets around the world. whole, ”said McFarlane exclusively. DancehallMag.

International artists such as A $ AP Rocky, Alicia Keys, Britney Spears, Chris Brown, Doja Cat, HER, SZA, Shakira, Usher and Wizkid are among RCA’s vast roster of talent.

McFarlane did not disclose more details about the partnership with RCA, but added that his label also secured a distribution deal through The Orchard for all artists on the EastSyde Records list. The Orchard, also a subsidiary of the Sony Music group, is a New York-based music and entertainment company specializing in the distribution, marketing and sales of media.

“This is major for Dancehall as a whole as it gives the genre access to the global music community in real terms and, more importantly, we are connected to serious people who are ready to work with us within theirs. team, ”added McFarlane.

The St. Thomas native recently released his 12-track debut album, The Crocodile Teeth LP, which was produced by industry veteran Johnny Wonder.

In a guest commentary, Wonder expressed optimism about Skillibeng’s crossbreeding potential. “Skillibeng is a great artist who can bridge the gap between dancehall and hip hop,” he said. DanechallMag.

The deal comes after the announcement in December 2020 that the 24-year-old DJ had signed a global publishing deal with Sony / ATV Publishing UK, which is also part of the Sony Music group.

Several other Jamaican artists have landed international contracts over the past three years, in a frenzy not seen since Shaggy and Sean Paul achieved big hits in the late 90s and early 2000s.

At RCA Records, Skillibeng will join Protoje, Lila Iké, Sevana and Jaz Elise (all in an In.Digg.Nation partnership with Six Course Records signed last year), and Koffee, who is signed to Columbia Records UK. with RCA as its US licensee.

In June 2021, Dancehall singer Jada Kingdom announced that she had signed with Republic Records after separating from the previous direction. Yesterday she released her first song on the label ahead of a new EP in 2022.

In 2020, Almost a year after his release, Buju Banton announced his partnership with Jay-Z’s Roc Nation under which he then released his first post-prison album.

In May 2019, Shenseea signed with Interscope Records and is currently preparing their debut album after recently gaining new international direction.

Popcaan, who is currently preparing his fifth studio project, signed with Drake’s OVO Sound in late 2018.

Skillibeng, real name Emwah Warmington, emerged under EastSyde Records in 2019 with the hit song Brik Pan Brik and has continued his musical prowess ever since with popular songs such as Coke, 50 bag, and Mr. Universe, which was then interpolated into a dubplate for Prime Minister Andrew Holness during the Jamaican general election campaign of 2020.

In May of this year, Skillibeng became the first Jamaican Reggae / Dancehall artist to enter the Billboard Hot 100 charts in four years after his Crocodile Teeth (Remix) starring Nicki Minaj debuted at No. 100. The last Jamaican entry before that was Sean Paul on Enrique Iglesias Subeme Radio which peaked at 81st place in 2017. Shenseea has since kept pace with his two feature films on Kanye West. DONDA album, OK OK Point. 2 and Pure souls, which peaked at No.12 and No.52, respectively, in August of this year.

by Skillibeng Crocodile Teeth LP, which starred Bobby Shmurda, Rich the Kid, Lil Zack, Stefflon Don, Popcaan, Spice and Davianah, was released with mixed reviews on October 15, but could debut on the Billboard Reggae Albums chart next week.


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